About
Purpose
Connecting Design, Artificial intelligence (AI) & Technology to make people wealthier, healthier and happier.
Currently
The Human
Origin
Brazilian
Role
Father
Sport
Rugby & Judo
Conviction
Builder
Experience
Nubank
Rethinking the payments experience at NuPay for millions of users across Latin America. Leading design strategy to reduce friction and build trust in digital financial infrastructure.
qiip (Grupo Sura)
Led end-to-end UX, product strategy with a team of +36 people. From 0 to 4M users, CAC > 0.5 usd and largest study in Financial Wellbeing in the world (+ 2M people).
Designit
Led several strategic design projects in different industries and countries. Key customers World Economic Forum, Celsia, Cisco, Sura, Bancolombia, Grupo Sura, many more.
Wipro
Led design for CX transformation programs in LATAM. Key customers Celsia, Sanofi, Braskem, Petrobrás, many more.
Degree in Data Science
Thesis in Behavioral prediction and behavioral design based on AI.
MBA in Digital Business
Thesis in Key factors for customer experience in a platform business model.
Postgraduate in Instructional Design
Thesis in Strategic design methods and learning by doing methods at corporates.
Degree in Information Systems
Thesis in Decision support system for advanced research in Education.
Degree in Digital Design
Countries Worked In
🇧🇷 🇨🇴 🇲🇽 🇵🇪 🇺🇲 🇮🇳 🇨🇳 🇭🇺 🇬🇧 🇨🇷 🇭🇳 🇬🇹 🇸🇻
Awards & Recognition
🏆 Fast Co — Innovation by Design Award ↗ 📝 WEF — Accelerating the Impact of IoT White Paper ↗ 📙 SDN Touchpoint — Published Contributor ↗Latest Writing
Frustraciones de un diseñador: el diseño perdido ↗ Service Design / Agile: A Symbiosis ↗ Leveraging Design in Policymaking ↗ What's Next for Education ↗ A Long-Term Project Reflection ↗ Future Chatbot Designer ↗ The Power of Soft Skills ↗Speaking & Keynotes
The Power of Data
Cámara de Comercio de Medellín
Speculative Design & the Future of Money
Fintechs & Drinks — NXTP Labs Medellín
Strategic Design & Disruption
Fundación del Área Andina
WEF Industrial IoT Research
World Economic Forum × IPT
Strategic Vision & Product Planning
Facilitation @ qiip
Available for strategic design consulting, keynotes, and fintech product leadership.